1. Marketing Strategy and Planning
- Sets and monitors marketing goals, objectives or KPIs across business goals.
- Develop and implement comprehensive marketing strategies and budget plan to increase brand awareness, customer and partners acquisition and retention.
- Monitor and evaluate the effectiveness of marketing campaigns and adjust strategies accordingly to optimize performance.
- Conduct market research to identify new opportunities, trends, consumer insights, and competitor activities.
- Define and segment target audiences to tailor marketing efforts for maximum impact.
2. Campaign Management
- Lead the planning, execution, and monitoring of integrated marketing campaigns across various channels like digital marketing, social media, content marketing, Events, and promotion
- Oversee digital marketing initiatives, including online marketing, social media campaigns, ensuring they align with the overall marketing plan.
- Works with sales, other departments to ensure strategies and campaigns are well executed.
3. Brand Management
- Ensure consistency in brand messaging and visual identity across all marketing materials and communications.
- Develop and maintain brand guidelines, ensuring all communications align with the company’s vision and values.
- Monitor brand health and customer perception, making recommendations for brand positioning and enhancements.
4. Budget and Resource Management
- Develop and manage the marketing budget, ensuring cost-effective use of resources and timely execution of marketing plans.
- Track marketing spending, analyze ROI, and provide recommendations for budget reallocation as necessary.
- Negotiate contracts with external vendors, agencies, and media outlets to optimize marketing efforts.
5. Reporting and Analytics
- Use marketing analytics tools to track campaign and digital marketing performance, measure KPIs, and generate insights.
- Prepare regular reports on the effectiveness of marketing initiatives, sales impact, and customer feedback.
- Present marketing performance and future strategies to top management.
6. Team Leadership and Development
- Lead, mentor, and manage the marketing team, providing guidance and professional development opportunities.
- Delegate tasks and responsibilities effectively to ensure projects are completed on time and within budget.
- Determine and monitor KPIs performance and appraisal.
7. Any other tasks that may be assigned by top Management.
